RIFT Rewind Remembering the Best of Christmas 1991
06th December 2021
So, we crunched a few numbers, and it turns out that the “average” RIFT customer was born in 1991. Great – now we feel really old. The thing is, unlike “Average Dave”, we still remember Christmas 1991, so we thought it’d be fun to do a few quick comparisons. What was 1991’s Average Dave spending his spare cash on? What was he watching and listening to? Most importantly, what was it costing him to do it? Here’s what we came up with:
1) Average Dave listens to: Queen
There’s no denying the sheer operatic rock power of Queen. Back in 1991, they were storming the UK charts with a double-barrelled Christmas Number One of Bohemian Rhapsody and These Are the Days of Our Lives. If you were a music lover back then, a typical single would probably run you about £1.10. Allowing for inflation, that’s worth somewhere around £2.63 today. It might not seem like such a big leap when you look at it like that. In real terms, though, it means there’s been a cumulative increase in prices across the board of almost 139%!
2) Average Dave goes to see: All I Want for Christmas
We’ve got to be honest here; we really don’t remember this film. Apparently, All I Want for Christmas was the top festive film of the 1991 Christmas season, and that means Average Dave probably saw it. Typical cinema ticket prices were about £3 back then, so at least he didn’t break the bank doing it. In the UK today, cinema tickets hover around £6.75 or so, which seems like a lot if all you get at Christmas is a critically panned romantic comedy starring Haley Jane Kozak (who?) and Jamey Sheridan (again, who?). If we’re honest, Dave should probably have skipped it and gone to see the far more memorable (and equally Christmassy) The Last Boy Scout with Bruce Willis and Damon Wayans instead that year.
3) Average Dave sits at home watching: Coronation Street
It didn’t cost Average Dave anything to get his Christmas TV watching done in 1991 (unless you count the licence fee, of course). The Christmas episode of Coronation Street that year, which Dave was absolutely glued to, was kind of a landmark in British TV history. In a strange move, the traditional Queen’s Christmas Message was actually incorporated directly into the programme. Viewers were... let’s say “treated” to the... let’s say “spectacle” of... let’s say “series favourite” Alf Roberts watching the whole speech before the episode continued. Must-see TV at its finest!
4) Average Dave unwraps: A Sega Game Gear
Okay, so the top-selling Christmas toy in 1991 is a bit of an odd one. In any other year, you could probably have put safe money on any number of evergreen classics in the Lego or Barbie ranges. 1991, though, was the year that hand-held gaming grew up. The big star back then was the undisputed king of gaming, the Nintendo Game Boy. For this brief moment in time, though, its thunder was arguably stolen by the barely remembered Sega Game Gear. This is doubly impressive, given that the Game Boy came in practically £30 cheaper at £69.99. We guess the irresistible lure of heavyweight releases like, erm... The Chess Master and, um... The Lucky Dime Caper Starring Donald Duck made all the difference to Average Dave in 1991.
So there you have it – a brisk festive run-down of what Christmas 1991 looked like to the average RIFT customer (although RIFT itself wouldn’t come around for another 8 years). Check back here soon for more from the UK’s top tax refund experts. Whatever kind of Christmas you’re looking at in 2021, celebrate in style with good friends, close family and a healthy tax refund from RIFT!